Women’s Travel

August 1, 2017

Women’s Travel

With nearly two-thirds of travelers today being women – according to a recent report by George Washington University School of Business- it is safe to say that Womens’ Travel is trending.

Who Travels?

Many of these women who are traveling have husbands and families, but sometimes women want some time to relax among other women. Many are widowed or divorced. An increasing portion of solo female travelers are Baby Boomers and single mothers. Many older women are also experiencing a rite of passage.

Many women do not have families or compatible friends who wish to travel. When going on a main-stream tour, women often find that most activities are geared towards couples and quite often they feel left out. Singles’ tours are not always what women are looking for. If you do not have a traveling companion, there is also the issue of the expensive “single supplement,” sometimes as much as 50 or even 100 percent of the tour cost. By going on women-only tours, women can easily avoid paying for the single supplement by sharing a room with another woman traveler.

How Does Women-Only Travel Differ?

The way women travel is also different from the way men do. Women like adventure travel, and to be immersed in foreign cultures, experts say. 75% of those who take cultural, adventure or nature trips are women. And 87% of women say they go for the beautiful scenery, compared with 72% of men. The average adventure traveler is not a 28-year old male, but a 47-year-old female.

The travel industry is scrambling to adapt to all of this. It is just waking up to the economic power of women. The number of travel providers catering exclusively to women has more than tripled in the last six years.

Women-Only Tours and Travel

One of those is Sights and Soul Travels, a travel company that specializes exclusively in women-only tours and vacations. Founded by Yolanta Barnes, the company offers “the perfect blend of luxury, adventure and cultural highlights.” Yolanta has been leading women-only trips around the world since the company’s beginnings in 2004.

Yolanta personally leads three to four tours each year, usually virgin tours to new destinations, and doing so allows her to stay in touch with the adventure side of the business, reconnect with the many repeat clients who have become friends, and enable her to seek new inclusions for future adventures. She believes that her calling is to make travel possible for women who otherwise might not be able to experience the world at this depth and breath. Her generous spirit turns any group of women into a family and her sense of curiosity and enthusiasm about the world turns any trip that she leads into an unforgettable adventure.

What Makes Sights and Soul Travels Different?

Going beyond the usual “drive-by” tours, Sights and Soul Travels, offers women quality travel experiences in a safe and fun environment. The tours are unique in their relaxed pace, friendly atmosphere, and their in-depth approach to world’s culture and history. The destinations chosen for the tours are not the typical tourist spots and they allow you to experience the world’s best destinations in depth. The company focus is on history, art, people, adventure and great food, and we love to share our knowledge and travel secrets. Through extensive travel and having lived in many different countries, we have an in-depth knowledge and understanding of many of the world’s regions and their culture. As experienced world travelers and as women, we understand the needs of other women-on-the-road and we are committed to making your travel adventure enjoyable, memorable and fun. Being a small company allows us to offer personalized service, and our enthusiasm and the fresh approach to travel ensures that you will have an exceptional experience, getting a unique glimpse into the region you visit.

The relaxed pace of the tours, along with a small number of participants makes them feel like a group of friends traveling together. It encourages connections between the traveling companions and there are always new friendships made. Talking, laughing, getting to know each other and making friends from different cities and different countries is as much part of the experiences as visiting the tourist attractions on the itinerary.

How are women researching and booking women-only travel?

Over 80% of those working women who purchased travel products or services offline in the past month researched their purchases online beforehand. Sources: Nielsen Net Ratings/Washington Post.com and Newsweek.com

Some travel providers are meeting that need by offering a variety of online tools. In addition to their website, Sights and Soul Travels has a beautiful new travel magazine highlighting the destinations to which they travel, the tours they offer and highlights of these tours. This provides travel consumers two very different ‘shopping’ experiences and effective ways for them to find their perfect women-only vacation destination.

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